On in Middle East
We partnered up with On to build brand awareness in Middle East. We developed a full 360 strategy by tapping into the community, bringing to life On’s unique spark, create impactful localized content, and onboarding interesting brand ambassadors.
Sole DBX, Dubai
Designed a 360 activation space in the Sole DXB Festival that includes a retail zone to highlight and promote On’s products, and a first floor space of music, wellness and podcasts.
Beyond Limits
Documentary
We partnered up with 777 to help them achieve their dreams.
Run 7 Marathons, in 7 Emirates, in 7 Days. They had one challenge: push their limits and unite the country with their run.
We conceptualized and created a documentary to showcase their challenges and journey, while highlighting On’s values in the process. This documentary displayed in movie theaters around UAE, and spawned the 777 Run Club.
Localized Content
We identified On’s markets in the Middle East with the highest brand potential and activate the audience with localized photoshoots and digital content. The goal was to make the audience feel seen by meeting them in their own space and culture
Influencers & Press
We activated our PR network in UAE and Kuwait to create articles highlighting On’s values, running roots, lifestyle potential and partnerships.
That included editorial photoshoots with impactful individual, VIP dinner, exclusive PR runs and wellness sessions, interviews and digital content.