Our People
NORTH is a principal-led brand advisory. Specialist support is engaged selectively when required. NORTH remains the strategic lead and single point of accountability.
Paris works with founders and CEOs of fashion, footwear, and lifestyle brands at moments when growth begins to fragment direction. His work focuses on restoring clarity at decision level—helping brands protect meaning, coherence, and long-term value as pressure increases.
With experience across brand strategy, positioning, narrative, and audience definition, Paris partners closely with leadership to diagnose strategic drift, reframe brand foundations, and guide critical decisions through periods of change. His role is not to execute, but to sharpen judgment when trade-offs become costly.
He operates through a calm, structured approach—slowing brands down when it matters, so growth becomes deliberate rather than reactive.
Paris Vorgias
Founder